A style guide

All websites need to follow a style guide that governs both the visual appearance and the writing style. In the absence of someone writing a good one for our site. here is one from the Drupal community for the drupal.org site.

https://infrastructure.drupal.org/drupal.org-style-guide/index.html

Consider using it with your own on-the-fly translation to our environment. In other words look at what the better parts of our site do and the above rules and do something reasonable, erring on the side of consistency with our site.