1. Special Topics:
Meet new volunteer: Tina Nixon ... determine how she might best work with us.
2A. Subteam status reports - first and third Mondays
* Office status (Josh)
* Google Analytics and Theming (Doug)
* Social Networking (Doug-acting)
* Content (Georgette)
* Business model (Ann)
2B. Technology status reports - second and fourth Mondays
-- Are there any items to post to next week's agenda?
3. Set goals for next couple of weeks
4. Specific action items requiring discussion.
Review outstanding actions from prior meeting minutes
See http://nynjtc.org/meeting/actions
Meeting schedule:
Next meeting: phone or office?
Parking lot (for later discussion):
Ann, Doug, Georgette, Tina, Walt
1. Special Topics:
Meet new volunteer: Tina Nixon
... determine how she might best work with us.
At MRM (Ad agency. HTML skills, digital & technology strategy) Apply social media strategy to nonprofit.
Ed wants someone to audit what we are doing and give recdns.
In real world - no agreement yet on what social media strategy should be (managed or free form, impact of SEO). Doug: trails.com is a competitor (has SEO but not social media). CMS can mess with rank - Walt observes Drupal has feature to work with SEO. Tina has guru contact for SEO - will talk to him.
We are using chiefly page titles and URLs to drive SEO. A few pages with custom code too. Tailored content targeting times of year. Study analytics to understand how we might drive content.
Goal: drive traffic to generate scale (more members, store orders, donations, volunteers)
Need strategy when Google grant runs out - self-supporting Web site via paid ads.
Facebook strategy - group organization w/500 people, TC-created site set up as nonprofit org with 70 people. Fan page - closed view; group page - open view. Page site can allow both.
Do we have a content matrix? Event-based messaging. Tina will make up a blank template.
Policy for forums - de facto policy.
What are timely topical type issues that people would want to see on Twitter or Facebook? (closures, vandalism, advocacy) Better use of change.org, for example.
Contact Tina on Facebook.
2A. Subteam status reports - first and third Mondays
* Office status (Josh)
Improve wholesale order presence on shopping page (Ann working with Gary)
Tracking sales ... need to develop reporting that tracks trends. Also use Google tracking data.
Older info from Web - apache logs, etc.
* Google Analytics and Theming (Doug)
Holiday was slow period. Traffic coming back up now. Expect it to really pick up in March.
Continuing to fine tune titles and content. Promoting workshops and Trail U. and other useful info, e.g., NYC meet-ups.
* Social Networking (Doug, Tina)
Hiking and trails are slow this time of year ...
Bear Mt. remains our top topic with adwords.
* Content (Georgette)
Keeping content up to date.
Learning more about Facebook and Twitter.
Recruit folks for marketing audit.
Still need images for titles from Doug.
* Business model (Ann)
Technology committee overview to BOD at end of January.
2B. Technology status reports - second and fourth Mondays
Any plan to include Drupal module for SEO ?
3. Set goals for next couple of weeks
4. Specific action items requiring discussion.
Review outstanding actions from prior meeting minutes
See http://nynjtc.org/meeting/actions
Meeting schedule:
Next meeting: phone or office?
Parking lot (for later discussion):